Disruptor Playbook 

Design ➝ Editorial
Illustration, editorial and splashpage design for the PDF publication of frogs Disruptor Playbook.

Disruptor brands threaten to unseat incumbent leaders in every industry through agility and focus. Having worked with companies large and small across every scale and level of maturity, we have seen that many disruptor brands are using discrete customer experience strategies from a common playbook.

We’re presenting that playbook to you, the incumbent leader executive, so you can understand the motivations of the disruptor and be prepared not just to respond, but to transform into a disruptor yourself. The future of your business may depend on it.


Dominic DeCarlo

San Francisco

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